New sparks for the electric vehicle industry

Thinking back to the beginning of 2020 can seem like a lifetime ago. Before the pandemic took root on a global level, the transportation industry was already in the midst of a great and exciting transition. The move to electric vehicles (EVs) was intensifying.

Take General Motors, for example. In early March, the company announced it would have 20 new EVs by 2023. It also is tackling ambitious innovations with its Ultium battery and propulsion system that could enable a GM-estimated range up to 400 miles or more on a full charge with 0 to 60 mile-per-hour acceleration as low as three seconds.

And then COVID-19 hit. Sales for all vehicles plummeted. But new consumer revelations were (and are) occurring on a daily basis — and it is good news for the EV market.

People are appreciating how skies can be clearer and bluer with fewer cars on the road. We’re learning the value of our time and resources with lessons in how to shop more efficiently with fewer trips. With a growing unease in taking public transportation, the demand for electric bikes and cars is also skyrocketing.

While governmental incentives for the EV market in the United States are minimal, the private sector is jumping on board to continue the momentum and meet the new consumer demand.

In June, Lyft announced that every vehicle on its platform will be electric by 2030. Despite a setback in the construction of its factory during the shutdown, Rivian will debut its electric pickup truck and electric SUV next summer. The company is also on track to manufacture more than 100,000 electric vans for Amazon. And GM isn’t shying away from its announcement and commitment to EVs, stating in May that it is continuing at full speed.

But there is still much more that needs to change and be done.

The present and future opportunities for EVs
What can be done to propel the EV industry even further despite the current global climate with COVID-19? Like anything in today’s landscape, it’s complicated — but it’s possible to achieve new inroads.

Let’s be honest. EV design and manufacturing comes with an entirely different set of challenges, even without a global pandemic as a backdrop. From EV design to manufacturing and battery optimization and production, we must address needed changes head-on for a radical, new approach to design and manufacturing.