The Propane Education & Research Council (PERC) launched a new identity for propane that signals a change in how the nation should view the energy source.
The new brand, “PROPANE Energy for Everyone,” highlights propane’s role in ensuring energy equity and reducing carbon emissions. It replaces the “PROPANE Clean American Energy” logo and tagline that had been in place since 2014.
“Americans are beginning to appreciate the value of propane in a wider energy mix after seeing the vulnerabilities of the electric grid in Texas and California and around the country,” says PERC President and CEO Tucker Perkins in a press release announcing the launch. “Propane is clean, affordable and available right now. Unlike the electric grid, it does not require trillions of dollars in infrastructure investment that will create a burden on those who can least afford it. Propane offers solutions for climate, health and equity.”