PERC Gives Propane a New Identity

The Propane Education & Research Council (PERC) launched a new brand – PROPANE Energy for Everyone – that the organization says “highlights propane’s role in ensuring energy equity and reducing carbon emissions.”

“Americans are beginning to appreciate the value of propane in a wider energy mix after seeing the vulnerabilities of the electric grid in Texas and California and around the country,” says PERC President and CEO Tucker Perkins. “Propane is clean, affordable and available right now. Unlike the electric grid, it does not require trillions of dollars in infrastructure investment that will create a burden on those who can least afford it. Propane offers solutions for climate, health, and equity.”

The PROPANE Energy for Everyone brand was created by PERC’s newly selected creative agency of record, Elevation Advertising. It is rolling out to propane industry partners in anticipation of consumer and market-specific campaigns this fall.