Lamborghini’s vision for an alternative-fuel future

Car enthusiasts have a history of electric-car hesitancy. While some are fully on board with electrification and hybridization, there are still some petrol holdouts, especially at the rarified and pointy end-of-the-price spectrum like Lamborghini.

The push for electrification and hybrid powertrains poses a significant challenge to the carmaker known for creating striking, bespoke containers for some of the most powerful gasoline engines in the world, and there’s a small sense of reluctance about it from Lamborghini’s top brass.

Lamborghini has said it will shift all models to hybrid powertrains by 2024 and already announced one hybrid model, the exceedingly limited run Lamborghini Sián FKP 37 and the Countach LPI 800-4. By next year, the first production (i.e., not limited run) vehicle with a hybridized powertrain will be released, though Lamborghini is still mum on what exactly that will look like. While other supercar makers like Ferrari, McLaren and Porsche continue to make both production and limited run vehicles with hybrid powertrains, Lamborghini is one of the last supercar companies to get into the game.

Lamborghini hopes to leverage its loyal customers to innovate around the future of their iconic super sports cars.