Young drivers are indeed attractive to fleets, yet they frequently experience turnover, often losing employment for no apparent reason. This trend is attributed to the millennial generation’s propensity for job-hopping compared to previous cohorts. In light of this, recruiters must adapt their strategies to appeal to young drivers. What exactly are these drivers seeking in a trucking job today, and how can fleets innovate their recruitment approaches to meet these evolving preferences?
In this March 8 LiveOnWeb, hosted by Transport Topics reporter David Elfin, we look at the challenge the industry faces in attracting young drivers to replace retiring drivers. We explore this topic through several different prisms: regulation, technology, lifestyle, hiring practices and techniques, use of social media and more.
Our guests include:
•Vigillo CEO Steve Bryan
•Jet Express President Kevin Burch
•Conversion Interactive Agency VP of Marketing and Training Priscilla Peters
•FedEx Freight driver and 2016 Rookie of the Year Rich Merich
Save your seat now.
Shortly after the live take, an audio version of every episode is available on demand.
Customized for the long haul, our podcast channel covers transportation hot topics and includes lots of web extras.
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